Winning Formula

1. Find a tribe
2. Learn that tribe’s narrative
3. Repeat that narrative back to the tribe
4. Profit

Losing Formula

1. Seek out the nuanced, multi-layered truth
2. Contact members of your old tribe with this truth
3. Try to explain in the face of the fervent tribalism that has emerged to silence you
4. Struggle to simplify the truth so it can be understood by tribal ninnies
5. Double down on this nuanced truth
6. Realize that homo sapiens is a tribal species
7. Try to get people to see that now
8. Try to build a new tribe that values complex, inconvenient and multi-layered truths